There are a lot of people who get into e-commerce for all the wrong reasons. And when that happens, they fail. Big time. You see, starting up an e-commerce store isn’t a decision you should make lightly. This isn’t a decision like, “What should I have for dinner tonight?” or “Should I do laundry or just buy more socks?”
This is a big decision, one that is going to affect you every day for as long as you own this store. And if you don’t have a fire in your belly about your store, then you’re going to give up a few months down the road. Because you know what? Not every day as a store owner is all rainbows and puppies. And you may not be making profits right out of the gate.
Sure, some days you’re going to be so excited about your store that you’re going to fly out of bed in the morning because you’re so eager to get to work on it. But then there are going to be those days when things are hard. You’re frustrated. It seems like things are going wrong. If you aren’t building an e-commerce store for the right reasons, those are the days you’re going to toss in the towel. Let me give you a heads-up. If your sole and overriding reason for setting up an e-commerce store is to make money, or you’re doing it for ego reasons, then I’m betting you’re going to quit this gig just a few months down the road.
Because working on your store every day, every week, every month, and every year is going to get old really fast if money is your only reason for doing it. Sure, making money is a big reason. I get it. You need to make a living. But it shouldn’t be your only reason. There needs to be something else driving your passion. You need to be excited about your niche. You need to genuinely care about your customers and want what is best for them. Because it’s this deep-seated enthusiasm and care that is going to propel you to keep going even when things get tough.
Do you have it? Is there a fire in your belly? Are you excited to get this course even though I just rained on the e-commerce parade with a cold dose of reality? If so, then those are very good signs. If you’re still feeling excited, then I’m thinking you’ve got what it takes to be a success. And this 10-part video course is going to help make it happen.