So, what is Reels?
Reels is Instagram’s newest feature and lets users record and edit up to 60-second multi-clip videos with audio, effects and other creative options. You can share reels with your followers on your main feed and make them available to everyone through Instagram’s Explore feed.
The launch of Reels comes as a direct response to the insane popularity of Tik Tok that has already surpassed 2 billion downloads making it the #1 most downloaded free social media app.
Reels give brands a new way to build and engage their community on Instagram and expand their reach. Like Stories and IGTV, Reels provides brands with an option to get creative with their content without impacting the look of their main Instagram grid.
If you are already using Instagram to market your brand, it’s worth adding Instagram Reels to your arsenal.
If you are running a business and you want to stick with Instagram as your main sales or distribution channel, this feature can boost your efforts. After IGTV, Reels seem like the next logical step to go for. With its latest Reels feature, Instagram is making the platform a much more attractive proposition for businesses and creators.
It’s not a coincidence that every day countless brands jump on board to catch the first wave of Reels getting millions of views on their videos.
Reels are filling the gap for informal high-quality content that lasts more than 24 hours. It’s expected to have a much greater impact thanks to its position in the Instagram app within the Explore tab.
Why should your business join the Reels club?
Videos are consumers favourite part to see as content on social media, especially short videos bring dynamism and lead to greater acceptance and user base reach.
Reels offers a whole package of options to improve your video clips and capture the attention of your followers like editing tools, filters, audio, speed, special effects, and many more.
As Instagram Reels popularity is radically increasing, this feature is aiming to be the future of entertainment. And this is only the beginning!
As users are craving for video content and businesses are adopting this new format, we believe that the future of Instagram reels seems bright. After all, Instagram knows how to replicate a tried-and-tested format successfully.
As announced, Reels are developed to be a new way to create and discover entertaining, short-form videos on Instagram. If you are already a Tik-Tok user or you are familiar with how Tik-Tok works, you will feel right at home with Instagram Reels.
With Reels native to the Instagram platform, this means attention doesn’t have to move across apps anymore, it can all stay on the Instagram app. And that has every marketer asking themselves… how do I use it to get traffic and sales?
Well don’t worry, we have you covered. We’ll tell and show you how in our Instagram Reels for Business Marketing Training Guide. Just fill in your details below and download the complete free guide.